Your eCommerce store web design needs to be as user friendly as possible. Your customers need to be able to quickly find what they are looking for, experience your products and come to a buying decision easily and seamlessly all in one place.
It requires a lot of design planning, maintenance and care to accomplish all of this.
Be Sure To Avoid These 6 Common Ecommerce Website Mistakes
1.Bad Product Images
You have one chance to showcase your products to your customers on your website and it all begins with an image. Since you cant physically demo your product to your customer online, this image needs to “say 1000 words” and then some. Superior product image quality is extremely important for this reason. Provide high quality images fro multiple angles. Showcase all of the different options for a product. Provide images of your product being used in context. All of these things will help to paint a complete picture of your product to your customer and help them to become engaged and interested.
2. Poor Product Descriptions
Along with the product image, the second piece of the presentation puzzle is your product description. It allows your customer to “experience” your product before they buy. Poorly written product descriptions may leave your customer confused about your product. Use detailed, vivid descriptions to showcase the aspects of your product that the images cannot explain. This will ensure that your customers know exactly what they are getting which will help them along toward the buying decision.
3. Complicated Shopping Cart
Ok, this is a BIG one! The entire shopping experience on your website has to be awesome and streamlined for the user. One bit of confusion in the buying process will have your customer abandoning cart and shopping elsewhere, costing you a sale. The harder it is for your customer to purchase, the lower your conversions will be. Keep it simple. A short step-by-step process should be your goal. Don’t take the user through unnecessary steps and don’t go crazy with the up sells either. By the time an item has made it to the cart, the customer already knows what they want. Make it easy for them to purchase and be done.
4. Obnoxious Use Of Pop-Ups
Let’s face it, pop-ups can be extremely annoying. One of the worst website experiences is having a pop-up shoved in your face just as you are beginning to get interested in the sites content. It breaks immersion, it’s pushy and nobody likes it! How are you going to ask a visitor if they want a coupon for 30% off before they have even seen what the coupons is for? If you feel that you must use pop-ups, make sure they don’t trigger as soon as the user enters your website. Also make sure they are not too large and intrusive and also that they have a clear and easy way to exit the pop-up.
5. Your Site Is not mobile Friendly
I’ve mentioned this before. Mobile use has surpassed desktop. This means that the majority of your visitors will be viewing your site on a mobile device of some kind. If the user experience is poor on mobile, your conversions are dead in the water. Not to mention the fact that search engines like Google will actually penalize your website in search if it’s not mobile friendly. Your website must cater to this and be fully responsive across multiple devices. Build mobile first is the current design motto and needs to be adhered to strictly.
6. Confusing navigation
If a user is given too many options without a clear and easy way to find what they are looking for, they are going to immediately have a bad experience on your website. Organize your menu and navigation structure to allow users to quickly and clearly see where they need to go to find what they are looking for. If you have a lot of products be sure to include a search bar so users can easily find what they need on your site.
Avoiding these crucial mistakes will help ensure that your customers have an engaging, easy to use and seamless shopping experience on your eCommerce website. This will lead to higher conversions, less cart abandonment and more sales for you.